Shop With A Cause

Our Mission

We founded Loonochi with one goal in mind—to give back to the dogs who need it most. From day one, our brand has been about more than just pet products; it’s about making a real impact.

That’s why, every weekend, our customers vote for an animal shelter on instagram, and we donate 2% of all purchases to the winner.

With every order, you’re not just giving your pet comfort—you’re helping a shelter dog find theirs.

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Client Testimonials

  • ⭐️⭐️⭐️⭐️⭐️ "The quality is unmatched!""I’ve tried so many pet accessories, but nothing compares to the LuxeGuard™ collection. The harness fits perfectly, the collar feels incredibly durable, and my dog looks amazing in it! You can tell these products are built to last. The fact that they also give back to dogs in need makes this brand even better. Highly recommend!" Mark T., Verified Customer

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  • ⭐️⭐️⭐️⭐️⭐️ "Finally, a brand that cares!""Not only is the LuxeGuard™ harness the best I’ve ever bought, durable, stylish, and super comfortable for my dog, but I love that my purchase also helps dogs in need. It feels good knowing I’m supporting a brand that actually gives back. Will definitely be shopping here again!"— Sarah L., Verified Customer

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  • ⭐️⭐️⭐️⭐️⭐️ "Feels like tactical gear for my dog!""I got the Fortress LuxeLead for my dog, Max, and it’s seriously built different. The heavy duty feel, the sleek design, it’s like military grade gear but for dogs. Feels solid in my hand, and Max looks like he’s on a mission every time we go for a walk. Definitely my new go-to leash!" Jake M., Verified Customer

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Our Blog Posts

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